2025 cavalcade of cars Recap
The 2025 Cavalcade of Cars was an overwhelming success as we invaded the Center of Progress Building on Saturday, March 22nd and Sunday, March 23rd. Over 4,000 car lovers from all across New York State gathered and celebrated their love for the automotive industry. From our Stripetacular Pin Striping Fundraiser raising $3,500 for the Ronald McDonald House to our Rockabilly Revival Pin-Up Contest to the Ol’ Skool Room full of hot rods, this was a must-see event! Special shout out to all of our sponsors as the show would not be possible without your support!
RADIO:
Galaxy Media Partners ran 4,275 radio spots across KROCK, TK99, Sunny 102 & all ESPN Radio stations to promote the event plus an additional 3,335 radio spots in our Utica Market (stations including, KROCK Utica, ESPN and Mix 105). PLUS, our Syracuse University Athletics spots which includes 4 mentions during 9 Syracuse University Basketball games, 3 mentions during 8 Syracuse University Lacrosse games and lastly a mention during 4 different Coach Autry shows.
Below are a few examples of the radio spots that were ran.
BILLBOARD:
The image below was the billboard image used to promote the event.
NYS FAIR MARQUEE:
For some additional marketing for the show, we also marketed on the NYS Fair Marquee.
SOCIAL MEDIA:
Below are a few examples of our social media posts to promote the event.
TV:
Below is an example of the television spot that was ran by our friends at Sinclair (channels 3, 5 and CW6) to promote the event.
SOCIAL MEDIA STATISTICS:
WITHIN THE LAST 30 DAYS:
“Cavalcade of Cars” Facebook Page
68% - MALE
31% - FEMALE
Largest age demographic is between 45-54.
Paid Reach - 234.9K
Organic Reach - 126.9K
Views - 453.4K
Link Clicks - 4.8K
Page Visits - 6.3K
New Followers - 298
DIGITAL MARKETING RECAP:
website statistics:
“WITHIN THE LAST 30 DAYS”
Unique Visitors - 12K
Pageviews - 15K
Tops Sources by Visits
Facebook
Direct
Google
NYSFairgrounds.ny.gov
Top 5 Cities Reached
Syracuse
Rensselaer
Liverpool
Buffalo
Rochester
CAVALCADE OF CARS GIVES BACK!
The Stripetacular event sponsored by Auburn Auto Group was also occurring during the Cavalcade of Cars show. The area’s best pinstripers came to the New York State Fairgrounds to pinstripe our attendees’ personal items all weekend long to raise money and help give back to our community. All of the proceeds made during the event was donated back.
During the duration of the event, the Stripetacular team raised a total of $3,500 for the Ronald McDonald House Charities of CNY!
CAVALCADE MERCH:
A Cavalcade of Cars t-shirt and garage banner were available for sale at the “MERCH” booth during the event.
ONSITE ACTIVATION:
THANK YOU FOR YOUR SUPPORT!
Thank YOU so much joining us for the 2025 Cavalcade of Cars! The event was a HUGE success and it would not be possible without the help of our sponsors. A special shout out to, Maguire Automotive, Auburn Auto Group, Holiday Inn Express, The Syracuse Nationals, Salt City Customs, IBEW 1249, Renewal by Andersen, Leaf Filter, C Michaels Exteriors and Leafguard for their support!