2026 cavalcade of cars Recap
The 2026 Jammer’s Sports Bar & Restaurant Cavalcade of Cars, presented by the Maguire Automotive Group, was an overwhelming success as thousands of automotive enthusiasts packed the EXPO Center on Saturday, April 18th and Sunday, April 19th for an unforgettable weekend celebrating car culture. More than 4,000 car lovers from across New York State came together to experience an incredible showcase of custom vehicles, hot rods, classics, and specialty attractions that made this year’s event one of the best yet. From the highly successful Stripetacular Pin Striping Fundraiser, which raised more than $7,500 for the Ronald McDonald House, to the crowd-favorite Rockabilly Revival Pin-Up Contest and the always-popular Ol’ Skool area featuring an impressive collection of nostalgic hot rods, there was truly something for everyone. The energy, passion, and support from attendees, exhibitors, and sponsors helped make the 2026 show a can’t-miss event. A special thank you goes out to all of our sponsors, participants, and fans—this incredible weekend would not have been possible without your continued support.
RADIO:
Galaxy Media Partners delivered an extensive promotional campaign for the event, airing an impressive 5,044 radio spots across Syracuse market stations including KROCK, TK99, Sunny 102, and all ESPN Radio affiliates, along with an additional 4,229 radio spots throughout the Utica market on stations such as KROCK Utica, ESPN, and Mix 105. Expanding that reach even further, Syracuse University Athletics provided valuable in-game exposure through two mentions during four Syracuse University basketball games and one mention during ten Syracuse University lacrosse games. This powerful multi-market radio and sports partnership generated significant awareness and helped maximize event visibility across Central and Upstate New York.
Below are a few examples of the radio spots that ran.
NYS FAIR MARQUEE:
For some additional marketing for the show, we also marketed on the NYS Fair Marquee.
SOCIAL MEDIA:
Below are a few examples of our social media posts to promote the event.
TV:
Below is an example of the television spot that was ran by our friends at Sinclair (channels 3, 5 and CW6) to promote the event.
SOCIAL MEDIA STATISTICS:
Social reach Dec 1 – April 26 = 783,978
Total Engagements = 47,901
Largest demo on Facebook - Cavalcade: age 45-54 (75%men / 25%women)
website statistics:
CAVALCADE OF CARS GIVES BACK!
The Stripetacular event, proudly sponsored by Smurfit Westrock, was a standout attraction throughout Cavalcade of Cars weekend. Some of the region’s top pinstriping artists gathered at the New York State Fairgrounds, offering custom pinstriping on attendees’ personal items while showcasing their incredible talent for a great cause. More than just an exciting interactive experience, Stripetacular served as a meaningful community fundraiser, with all proceeds donated back to benefit a local nonprofit. Thanks to the generosity of attendees, artists, and sponsors, the Stripetacular team raised nearly $8,000 for Ronald McDonald House Charities of Central New York during the event.
ONSITE ACTIVATION:
THANK YOU FOR YOUR SUPPORT!
Thank YOU so much joining us for the 2026 Cavalcade of Cars! The event was a HUGE success and it would not be possible without the help of our sponsors. A special shout out to Jammer’s, Maguire Automotive Group, Stellar Roofing, Upstate Imports, Smurfit Westrock, NOS Energy Drink, The Syracuse Nationals, IBEW 1249, Renewal by Andersen, Leaf Filter, C Michaels Exteriors, Leafguard and US Air Force for their support!